OLA Beach Tennis
PLAY.
COMPETE.
BELONG.
Los Angeles · Miami Beach · Fort Lauderdale
Beach tennis for everyone. Leagues, training, Open Play, tournaments, and a community built around the game.
The Sport
What is beach tennis?
A racket sport played in the sand, originally invented in 1970s Italy and now growing on every coast in the world.
At OLA, our mission is to share the game through wellness, flow, and community.
What We Offer
Every level.
Every player.
From your very first session to chasing ITF points — pick the path that fits where your game is right now.
OLA Academy
A clear path to progress.
A 5-level training program built on Italian methodology and curated by a world-class coaching staff. Small groups, personalized video analysis, quarterly assessments — progression you can actually feel.
OLA Open Series · Presented by Heroe's
OLA's new ITF series
Friday, May 1 kicks off the OLA Open Series — five professional ITF tournaments from May through August. Players compete for world ranking points, $1,000 prize purses, and Men's and Women's draws of 16 doubles teams each.
2026 Series Dates
ITF ranking points require an active IPIN (annual ITF membership). Standard registration for the May 1 BT10 has closed — late entries: hello@olabeachtennis.com.
The Shop
Gear built for your game.
Look your best. Play your best. Performance kit with Lululemon, lifestyle pieces for off the court, and racket gear including the OLA × SXY Animale.
Private Group Events
Birthdays.
Corporate outings.
Anything in between.
Bring your group to the sand! We tailor each event around the occasion — beach tennis for every level, plus whatever else your day needs.
Trusted by
The OLA Rating
One rating system for the whole sport.
One algorithm connecting beach tennis — from your first sand session to the ITF Pro Tour. Every player gets one number that travels with them.
Player Rating Over Time
Tonight's Match · Auto-paired
Optimizer picks teams so combined ratings stay within 0.5 — every match competitive.
Where We Play
Three cities now.
Every coast next.
We're building OLA in beach tennis-friendly cities first — tap one to see what's on this week.
More cities launching soon — tell us where you want OLA next.
The Community
On sand.
Off sand.
Beach tennis is a doorway to real connection — on the court and off it.
12K+
Players
3+
Cities
200+
Events / Year
On Sand
Where it starts.
Off Sand
Where it sticks.
OLA Beach Tennis
175 reviews onGoogle
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Ready to Play?
Get in the action.
Find your city, lock your first session, and meet the OLA community this week.